

HOTEL OWNERS | INVESTORS & FAMILY OFFICES | PRIVATE EQUITY PARTNERS | DEVELOPERS | BOARDS & EXECUTIVES
WHO WE ADVISE
Enduring hospitality value is created when ownership objectives, operational performance, brand integrity and exceptional leadership are fully aligned.
OUR APPROACH
Strategic perspective across the hospitality lifecycle.
01
Hotel Investment & Growth Strategy
Strategic counsel across acquisitions, investment evaluation, portfolio expansion, market positioning and growth opportunities.
03
A D V I S O R Y A R E A S
Brand & Portfolio Strategy
Positioning and evolving luxury and lifestyle brands through portfolio development, integration, repositioning and expansion.
05
Owner, Investor & Board Advisory
Independent senior-level perspective for owners, boards, family offices, institutional investors and private equity partners.
02
Asset Performance & Value Creation
Improving operational performance, profitability, asset positioning and alignment between ownership objectives and operating strategy.
04
Development & Mixed-Use Strategy
Advisory across hospitality development, branded residences, mixed-use projects and long-term asset positioning.
06
Executive & Organizational Leadership
Advisory around leadership architecture, organizational performance, executive development and succession planning.

FOUNDER
James Bermingham
Founder & Managing Principal
James is a veteran hospitality and real estate executive with over 30 years' experience building record-breaking exits for ownership, crafting best-in-class branded-residential developments, investing in institutional-quality assets across continents, raising capital, and launching and merging global brands.
His career spans executive leadership at Virgin Hotels and Montage International, multi-billion-dollar hospitality and residential development, owner and investor relations, portfolio strategy, operational performance and board governance.
30+
Years of Leadership
3 → 17
Virgin Portfolio Expansion
Multi-Billion-Dollar
Hospitality & Residential Experience
Global
Luxury & Lifestyle Perspective
